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Nespresso Opens First Boutique in Saudi Arabia

Nespresso Opens First Boutique in Saudi Arabia

December 1st, 2011

Nespresso has opened their first Nespresso Boutique in Saudi Arabia. The new boutique, located in the Kingdom Mall in Riyadh, is Nespresso’s 16th boutique in the Middle East. Nespresso is also planning to expand further into the Middle East with three additional stores opening by the end of the year. Nespresso is also planning on opening another boutique in Jeddah, Saudi Arabia.

Nespresso one-cup brewers can be purchased online, at Nespresso boutiques, or through authorized resellers like Macy’s and Crate and Barrel. However, unlike single cup systems like Keurig and Tassimo who sale their k-cups and t-discs online and through authorized retailers, the Nespresso capsules can only be purchased directly from Nespresso online or at Nespresso boutiques. The boutiques can either be strictly Nespresso stores, or a smaller Nespresso retail location inside a larger store: for example, in the United States Nespresso has boutiques located inside select Bloomingdale stores.

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