Starbucks Verismo and the Keurig Vue
March 26th, 2012
In the future, Starbucks Coffee fans will have four ways to enjoy one-cup coffee servings of Starbucks Coffee: Starbucks Via (instant coffee), Starbucks k-cups, Starbucks Verismo, and Starbucks Vue cups. On March 8th, Starbucks announced their Verismo single-serve coffee maker. The Starbucks Verismo will be manufactured by Krueger GmbH & Co., a German company. Available late 2012, the Starbucks Verismo one-cup coffee brewer uses high-pressure and high-temperature to brew espresso and milk-based espresso beverages.
When the Vue was released, there was no announced partnership between Keurig and Starbucks for Starbucks-branded Vue cups. However, in recent days Starbucks and Green Mountain Coffee have announced (.pdf file) that Starbucks-branded Vue cups will, in fact, be manufactured. While the Starbucks Verismo and Keurig Vue both brew espresso and milk-based espresso drinks, the Keurig Vue uses low pressure and the Starbucks Verismo uses high pressure.
